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Why Should I Invest In SEO?

December 13, 2023
Your website directly correlates to the success of your business. If your website does not appear in a search engine, why bother even having one? Investing in SEO has a multitude of benefits; driving traffic to your website, establishing your brand, increasing your social media presence, blah blah blah. But in the end, it all boils down to one thing: profit. Investing in SEO means more exposure, and more exposure means a happier bank account for you.

 

There are a few different ways good SEO accomplishes this. Let’s break it down:

 

SEO helps establish your social media presence.

 

SEO and social media are actually intertwined quite a bit. Being on social media will help improve your SEO, but having good SEO will also bring more attention to your social media accounts. Additionally, while Google may be the default search engine that comes to mind, Facebook is actually a search engine of its own, as are Amazon and even YouTube. Remember that much like an actual spider web, everything is connected on the internet and it’s important to cover all your bases.

 

It might be more affordable than you think.

 

Many huge national companies are constantly competing for high ranks in a search engine, inevitably shelling out tons of cash to do so. But the thing is, this isn’t the case for everyone. In fact, Google actually makes it far easier for small businesses to achieve good SEO. Unless you’re fighting for a high slot at the national level, you won’t ever need to pay those huge amounts of money for good SEO.

 

Paying for ads is a drag.

 

Paying for SEO, on the other hand, is going to yield far better results and save you money in the long run. This isn’t to say that ads aren’t affective, but in order to make the most of your marketing budget, invest more in SEO and save on the ads as soon as possible. Once your website reaches a higher rank, you’ll be far more likely to stay there with SEO strategies than paid advertisements.

 

 

And always remember, nothing is permanent.

 

Well, sort of. The internet is forever, after all, but your rank on a search engine could very well be ever changing and it’s important to stay on top of it. An investment in SEO is about more than just scoring that top slot; it’s about keeping it. Slacking off once you reach the top won’t do you much good in the long run if you can’t maintain it, so make sure you’re fully committed to a long-term investment in SEO.

 

But remember, you can’t keep your wallet smiling without putting in the effort. Trust us, investing in SEO is not just a smart thing to do. It’s an essential.

GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via :

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