Social media can be an incredible tool for connecting with your customers, but you can only do this if you understand them and know what they want. Knowing what your consumers are saying about you is key in both forming connections online and protecting your reputation. This week’s social media tool called Brand24 allows you to see exactly what your customers are saying about your company in real time, something that will ultimately serve you well.
Why use it?
- Brand24 sorts these comments and information in a way that’s easy to view so that you never have to go hunting for it.
- You can also find out what your competition has been up to, which is always useful for obvious reasons.
- Having the ability to respond quickly to both positive and negative comments and posts helps you form connections and protect your reputation.
- Staying actively engaged with your consumers gives you insight on what they want or need and gives you sales opportunities in doing so.
- The results you search for are easy to organize using different projects, making it possible to save your results instead of searching for them again and again.
How to use it:
- Start by making an account and starting your free trial. Either create a new account, or make it simpler by connecting with Facebook.
- Choose what you want to monitor first. You can choose to monitor your brand, conversations about your product, your competitors, or any topic you choose.
- From here, you can sort your results by anything you’d like; number of mentions, number of likes, social reach, positive, negative, spam, or anything else you can think of. You can narrow it down to different social media platforms or view it all as a whole.
- Next, move to the analysis section and dip deeper into your interactions. Learn which posts are the most successful with the most amount of interactions to get an idea of what has worked on social media in the past.
- Break it down even further by analyzing sources, quotes and comparisons.
All in all, Brand24 has so many fantastic features, it’s easier to just play around with it and figure out what works for your business. Sign up for the free trial and get started interacting with your consumers better than ever before.
GTECH Designs is a Baltimore-based digital marketing agency that is committed to helping companies and business owners drive brand value through digital channels. We do this by uniting your brand with creative concepts and marketing. The result? Better ROI. Let’s start a conversation, we don’t bite:) Give us a call on 410-775-4011 or drop us a line at [email protected]. We are also social, connect with us via :
